Article by Roger Janik defining the new Search and Social landscape. Worth the read if you are publishing on the web…
Search vs. Social Media: Finding the Right Balance
http://www.promotionworld.com/se/articles/article/110525-Search-vs-Social-Media-Finding-Right-Balance
I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business? Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is going to talk about is the general expectations of focusing on Search vs. Social media.
What are your thoughts on Search and Social? What have been your experiences? Leave any comments below…
