Pinterest is really starting shake things up. It’s good fun, it’s helpful and drives traffic. Lots of it.
I’ve been testing a few things in Pinterest lately and experiencing some first hand wins. I’ve also had some good fun discovering the Pinterest possibilities marketing-wise.
(Feel free to join my email subscriber list there on the right to learn more about driving traffic with Pinterest and other web marketing secrets and shortcuts. I’ll be sharing my findings on driving traffic with Pinterest with my beloved email subscribers soon) …won’t be sharing on the blog, this’ll be for my email subscribers only ;-)
The article I’ve linked to below was published on Mashable about 7 hours ago (Feb 27th 2012). It explains how the majority of Pinterest’s 10 million plus users are currently women and the phenomenal amount of web traffic that is being driven Women’s interest sites because of Pinterest.
Women are always first to run with the well-thought-out socialising, sharing and connecting stuff (who put you onto Facebook?) – it’s the way goes – and the fact that Pinterest is used predominantly by women now is a sure indicator of where it is headed as a social site – let alone the massive increases in traffic the sites who use Pinterest are already seeing.
It’s really interesting to see how these retailers are using Pinterest to drive targeted traffic to their websites. Here is the article published hours ago on Mashable. There is a link to the entire article at the bottom of the excerpt. It will be well worth giving the whole article a read…
[features_box_paper_white width=”75%” + border=”2px”]Pinterest Becomes Top Traffic Driver for Women’s Magazines
Pinterest hasn’t just become a significant source of referral traffic for retailers; it’s also becoming a top traffic driver for women’s lifestyle, home decor and cooking magazines, some of which are seeing bigger referral numbers from the image-collecting service than from major portals like Facebook and Yahoo.
Beginning this summer, Pinterest became the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined.
Pinterest is on track to become the second highest traffic driver (after Google) to Cooking Light‘s website, up 6,000% from just six months ago.
The social bookmarking site already drives 10 times the amount of traffic to Cooking Light compared to Facebook.
Elsewhere, Pinterest is the fourth largest source of traffic for Country Living, up 150% from August to the end of January, and accounts for 3% of all referrals.
It was the ninth largest traffic source for both Elle Decor and House Beautiful last month, both of which have seen triple-digit percentage increases in referrals over the last six months, and was among the top 10 referral sites for Self magazine.
In most cases, the traffic began organically. Style, home decor, weddings and food are among the most popular pinning categories among the site’s more than 10 million registered users, the majority of whom are women.
Pinterest users turned to the websites of lifestyle magazines early on for material, and many publishers moved quickly to harness Pinterest’s potential as a traffic driver by creating their own branded accounts.
See full article here: http://mashable.com/2012/02/26/pinterest-womens-magazines/
[/features_box_paper_white]Pinterest Related Posts:
The Rise of Pinterest and Instagram as Tools for Getting Your Message Out There – Web Marketing
Pinterest Driving More Traffic Than Google Plus, YouTube and LinkedIn Combined
Are you using Pinterest yet? What are you finding? Share your thoughts on Pinterest below…
