Interesting article about when, and when not to try and change potential customer’s worldview…
Selling nuts to squirrels
http://sethgodin.typepad.com/seths_blog/2011/06/selling-nuts-to-squirrels.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
…consider Facebook. It started by selling nuts to squirrels. At first, Facebook was social crack for lonely (all college students are lonely) college students. Over time, the social pressure it created snuck up on and surrounded those with a different inclination, those that would never have signed up on their own. These folks had a worldview that privacy was valuable and that time was better spent elsewhere. But once a sufficient number of their friends and colleagues were online, they felt they had little choice. Converting those people (often against their short term wishes) is where Facebook’s most recent 300 million users came from.
(via Instapaper)
