6 Ways to Socialize Your SEO & Content Strategy
http://searchenginewatch.com/3642303
If you think about it, the convergence of search and social media is a natural and logical process: not only can social data be used to personalize search results, but social activity (such as Facebook Likes and Twitter tweets) provide crowdsourced indicators of what content is popular with actual users. It’s no wonder, then, that a lot has happened in the last year or so to “socialize” search engine result pages (SERPs).
For starters, in addition to including social content from Twitter, Flickr, and other sites into its SERPs, Google recently launched Google +1, allowing users to vote for pages and search results. Also, earlier this year Bing expanded its deal with Facebook, allowing it to both personalize search results and use Facebook Likes to gauge the authority of pages.
(via Instapaper)
There is more and more commentating on the converging of social and search taking place every day…
So what does it all mean?
It means more than ever before, we need to be producing and referencing high quality, high value content that people will come back for more of, and very importantly, be glad to share.
This isn’t really a new thing, but as social becomes more and more an intrinsic part of how content is prioritized and positioned on the web, it makes sense to learn more, and begin gearing more toward engaging our crowd or community – socially.
This article contains some practical steps we can take to ensure we aren’t left standing flat footed as things keep marching steadily forward with the convergence of social and search.
